BEST MARKETS FOR THE EXPLOITATION OF INNOVATIVE SUSTAINABLE FOOD PACKAGING SOLUTIONS
Christophe Cotillon & Gemma Cornuau (Actia)
Tel. : 33 (0)6 14 08 91 41 - 33 (0)6 18 69 52 13
The French Network of Food Technology Institutes
Eighteen partners representing five European Countries and Switzerland:
France (Actia [Ctcpa, LNE], Conservatoire des Arts et Métiers-Cnam, Natureplast Sas, Naturenvie-Léanature), Germany (Wipak Walsrode Gmbh & Co Kg-Wipak, University of Hohenheim-Uhoh, Hipp-Werk Georg Hipp Ohg-Hipp, Fürst Gmbh-Fürst Group, Europaische Lizenzierungs Systeme Gmbh-ELS), Greece (Mparma Stathis Anonymi Viomichanikikai Emporiki Etairia-Barbastathis), Italy (Novamont Spa, 2B Srl, International Center of Mediterranean Agronomic Studies-Iamb, University of Basilicata-Unibas, Ninetek Innovation for agro-industry Srl-Ninetek), Switzerland (Ava Biochem Bsl Ag-Ava Biochem), The Netherlands (University of Wageningen-Wur, Stichting Kennisinstituut Duurzaam Verpakken-Kidv).
BEGINNING OF PROJECT
The general objective of Mypack Innovation Action (IA) is to help sustainable food packaging technologies to reach or to extend their market. It will provide general guidelines to select the best market for a new technology and to ensure the best commercial development, through (I) the best environmental efficiency (direct impacts of packaging, food waste impacts, optimized recycling composting combusting end life, preserved consumer health), (II) the best consumer acceptability, and (III) an optimized industrial feasibility.
In order to do so, 3 ambitious SMART key objectives with associated KPIs will be considered during the Mypack project to
promote the commercial development of:
- Biodegradable and compostable packaging,
- Packaging from renewable resources,
- Elaborated (high barrier and active) packaging technologies.
Barriers and challenges are clearly identified and solutions to overcome them are presented.
7 innovative sustainable food packaging solutions are considered of which 5 will be developed and exploited. The sustainable food packaging state of the art is comprehensively described making clear how Mypack solutions will extend beyond it.